The Watch Society isn't a giveaway site. It's a members' club for people who think about watches every day — built around three things you actually use: real watch giveaways, an AI market intelligence tool, and discounts with the brands you already buy from.
Chris, Founder of TWS
“I spent fourteen years selling watches to people who already owned them. Almost no-one I knew could realistically buy the watches I was selling.”
For most people who love watches, the one they really dream about always feels just out of reach. I wanted to do something about that.
Watches are a magical thing, one of the only items you can buy that will last you a lifetime and maybe more.
The desire to own a luxury watch is a dream for many, sadly thats where it ends for most, the markups, the waitlists and generally the feeling it being out of reach.
I started The Watch Society with one idea: build a community where everyday people actually get the chance to win their dream watch. Not a shop, not a flip a club.
Helping everyday people get access to their dream timepieces. The chance to create incredible moments with our giveaways and also helping people making the best priced, informed decision on a purchase through our AI watch sourcing marketplace.
The heart of it has always been the community — and the moment, every two weeks, when someone ordinary wins something extraordinary.
If that sounds like your kind of club, we'd love to have you.
Watches are the hero. TWS is the vehicle that lets real people own them — through draws, intelligence, and savings on the brands you already buy.
Every prize watch is sourced from authorised dealers, verified grey market, or direct boutique. Box, papers, authentication. Chain of custody published before each draw. If we ever shipped anything we couldn’t prove — it would end us in a week.
Every draw streams live on Instagram with our founder on camera and a third-party randomiser visible on screen. Entries lock 24 hours before, the CSV is published, the replay stays up. Public, transparent, irreversible.
Most months you won’t win the watch. That’s why the AI tool and partner discounts have to be worth the subscription on their own. Members average $1,840/year saved through the AI alone — before any giveaway entry counts.
Entry CSV is published 24 hours before every draw — every name, every entry, every reference number.
Random.org Drawing API is used to draw the winner, with the API request visible on screen during the live.
Live on Instagram at @thewatchsociety, founder on camera, the winning name read out before any private message is sent.
Replays stay up indefinitely on the IG page — every draw, going back to the first.
Independent witness: present for any draw over $30k retail (legal counsel + accountant).
Source documented: AD invoice, auction record, or boutique receipt — before the watch is announced as a prize.
Authentication: by an independent watchmaker (CW21/WOSTEP) for every piece worth over $5k retail.
Chain of custody PDF published per watch — linked on this site.
Box, papers, full set: shipped wherever available — clearly stated upfront when something is paper-only or pre-owned.
Brink’s / Ferrari Group for international shipping, signature-required, fully insured.
Membership fees only — TWS is funded by member subscriptions. No outside ad revenue, no affiliate kickbacks influencing prize selection.
Prize escrow every prize watch is purchased and held in our authenticated safe before the draw opens for entries.
Cash-equivalent option available to any winner who doesn’t want the piece (verified value, less 5% admin).
Annual financial summary published each January — entries collected, watches delivered, partner discounts honoured.
AI market intel tool aggregates 12,000+ references across 8 marketplaces — auctions, dealer listings, boutique releases, live every day.
Compounding entries are tracked in your dashboard and never expire while your subscription is active.
Cancel in one click: your account, your control, no calls to a retention team.
Data export on request — your entries, your savings history, your transactions.
